Promotional products are yet another tool from the many you can choose to market your organisation. They can range anywhere from the crass to the clever, and just about anything in the world can have a brand stamped on it. But do they really add anything to your marketing message? Can they create results? Can they build brand awareness?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The fact that advertising works is indisputable! You just have to put up a sign or an advert on the telly and watch as the customers flock to your door, so easy huh, actually no!
I’m constantly amazed by how many businesses seem to love to play hide and seek with there products and services. Having been involved with and overseen a vast number of companies over the years, I have too many examples of places that have exceedingly great products and services but seem to want to make sure nobody knows about them!
Tasmania has recently begun one of its largest advertising campaigns, to clearly position itself in the mind of the consumer as ‘the place to visit in winter’ under the line: ‘a world apart, not a world away’. It’s not only a beautiful marketing campaign with some really strong messages, but it’s an example of some careful and clever strategic thinking.
We see it happen all the time. A client comes to us with a new business idea or is ready to re-position an existing business and they want a fantastic brand and/or website. They invest time and money getting us to create something stunning but then when it comes time to start trading they wonder why no one knows about them. What they have forgotten about is creating a business plan and having a promotional plan in place to promote their new look.
The so called demise of Tiger Woods makes interesting discussion. The great golfer did not fail at the tee, lose the championship or suddenly discover his exquisite ability to putt had deserted him – no , rather he was triple bogeyed by a cultural value. Morality.
Since the criticism began, thousands of people have commented privately and publicly and generally there seems to be a lack of sympathy for the sportsman. But before you cast another stone, let’s examine this from a marketing viewpoint and let’s proceed with real honesty. What is it all about and who might be responsible?
In a world of instant gratification, instant coffee and instant food, is it hard to imagine that more and more people expect instant marketing?