Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.
Not one to really make New Year Resolutions, I thought this month’s blog topic might be better suited to expose some marketing trends that could form part of your resolutions to get stuck into in 2017.
Now before we start, I want to clarify that I am not an environmental scientist. Nor am I looking to debate the existence of climate change nor rising sea levels or the warming of the earth’s crust.
I’ve heard it many, many times over my career in this industry…”Media Buying is easy! Anyone can book an advert! Why would I pay you for it?” While every business person should question what they’re paying for, but what I’d like to challenge is what’s easy about it?
What could be more topical than ‘Donald’. I don’t think anyone in history has been called so many names – and not many of them are complimentary.
The way I see it is pretty simple. You have two options when it comes to advertising and media selection – one causes stress and costs more, the other fits nicely into your budget and feels organised and calm.