Everywhere I look it seems that the most popular question small and medium businesses are asking is, “How can I do my marketing on a shoe string budget?” It’s a term we’re a little uncomfortable with here at the Box. Not because we want to take your money, but because of how it portrays marketing as a profession. I’d like to take this opportunity to change your attitude to the terminology ‘shoe string budget’.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
‘If you fail to plan, you plan to fail’ so was the refrain of a high school teacher each time I handed in an assignment late, or asked for an extension on an essay. I used to think this statement was little more than a cliche until I started living in the real world and began to realise life can’t be lived if you are constantly behind the eight ball. It seems my wisened school teacher also may have passed on her words of wisdom to Santino, the chimpanzee researchers are claiming is exhibiting behaviours consistent with the concept of premeditation, suggesting primates are after all capable of forward planning.
Aren’t belly buttons fascinating? The way that they were so important when we didn’t even realise, yet simply become a place for the collection of blue/grey lint as we get older!
The story goes that at the end of his life Michelangelo made an allegorical sketch of an old man accompanied by the words ‘ancora impara’. Translated it means “I’m still learning”…
Sometimes living outside of the city can leave you feeling a little culturally bereft – no popping in to see the latest art exhibit at PICA on the way home from work on a weekday evening, no visiting the latest wine bar for a quiet drink with friends on a Sunday night – these are the things I miss about the city. But living in the South West provides host of benefits the city can’t even come close to matching – clean beaches, friendly neighbours – and my personal favourite – CinéfestOZ
Websites are easy right? You just slap up a few pics and a bit of info. Get some guy you know that has some web credentials and get them to code a little something up for you. I mean really, what’s all the fuss about?
As one of my colleagues has discussed previously the web is a complex beast and understanding the in’s and out’s of the web is best left to the ‘I.T. Gurus’, but it doesn’t hurt to understand the basics. On your journey towards growing your business in cyberspace one of the first hurdles you will face will be one of choosing your domain name; that is, a unique internet address or name which points to your website. Firstly, there can be a bit of red tape surrounding domain registrations in Australia with the rules being governed by the Australian Domain Name Administrator (auDA), and this can turn a lot of people off. In this blog I will briefly summarise some of the most frequently asked questions we are asked by clients about choosing a domain name and how to use it.