Marketing is what I choose to call ‘everlasting’. In the good times it’s required to keep you on top; in the worst times it’s required to keep you from falling out of the bottom. While business coaches deliver their eulogies as to what to do and economists tell us what’s going wrong and how bad it’s likely to be, our profession is left to fight the good fight and win back the lost yards. People perceive that, like warriors of the past, we will emerge bloodied and battered with a ‘Heineken’ in one hand and Hors D’Oeuvres in the other.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Last week I was looking through Interbrand’s annual release of 100 global brands in terms of dollar value. After a few pop quizzes in the office to predict the top ten, it made me think – how many businesses out there truly appreciate and know the value of their brand?
Just as Microsoft revolutionised the way we deal with email communication by giving us the free web-based email service Hotmail, the search engine giant Google is set to revolutionise the way we use our desktop machines in everyday situations with GDrive. So what effect will this change have on the communications industry and the way we market online? After years of speculation about its development, recent press release suggest that Google are gearing up to release a new service that may change the way we work with computers. Called GDrive, the service proposes to give any recent web enabled device (mobile phone, PDA, game console, etc) the power to perform the tasks of a PC by essentially, outsourcing any of the processing to giant supercomputers licensed under Google.
In 1985 Coca Cola made a decision which almost sent the monolithic soda company down the drain. 1985 was the year the Coca Cola Company introduced ‘New Coke’ – a sweeter formulation of the popular Coke beverage. The company, having invested considerable resources in formulating and researching New Coke, were so assured of the impending success of the new cola product they pulled the original Coke soda from the market upon introducing new taste cola. This proved to be arguably the biggest mistake in the history of the company.
Have you ever wanted to make a difference but didn’t know how? Have you ever wanted to be a part of something that created an impact bigger than yourself? How about a desire to install change that would have an ever lasting effect on today and everyday forward? Well you can…
I could be described as the teams’s cultural antiquity, but before my younger colleagues begin carbon dating me I thought I might voice an opinion or two about the wonders of the internet as a marketing geriatric.
These days, even the Home of the Bewildered has a computer and an internet connection so I think it’s fair that I offer my perspective despite my colleagues raised voices and vigorous objections. I can’t talk techno babble, I’m illiterate in that department so all I have to offer is plain old smart speak.
TV advertising can get a bit stale sometimes. Many businesses make the mistake of thinking that content is the only place for creativity. But it shouldn’t stop there. There’s length, format, placement, stations, programs, time slots, frequency of rotation and much more to consider. All it takes is some ‘outside the box’ thinking…