Moving house and changing your address at all the various institutions which have your details is hard work – I have done it recently and it’s not much fun. The process is made all the more frustrating when you have to consider all the various member programs or loyalty cards you’ve ever signed up for that send you a piece of communication once in a blue moon. In trying to save the new tenants of my old address years of annoying incorrectly addressed mail, I endeavoured to make the address change as encompassing as possible. What this whole process highlighted to me was, no-one seems to update their databases any more! I encountered people who still had my address on their records of when I still lived with my parents (which was nearly 10 years ago!)
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Okay…hands up if you ever go to represent yourself at an exhibition or function? How about putting on a show for clients or customers? What about sponsorship? By now, just about everyone should have their hand raised. So the real question becomes, how do you make an impact?
We have been banging our heads in the strategic and creative rooms lately in the creation of new names for business and products for our clients.
When I started out in this business all those years ago this was a relatively quick, even fun process. Now however it has become almost painful, you come up with a name that you are sure is a winner and sure enough it
is taken.
There’s something about shocking people that I just can’t get over. I’m not sure if it’s just the look on their face or perhaps the achievement of walking that thin line between crazy and insane genius. Speeches are usually the most common place for me to explore this most expressive side of myself and none more ‘out there’ than last week when I got down and dirty at Caves House.
One of the most challenging aspects of brand design is ensuring that the implied message is correctly perceived across different cultures.
I hate plastic bags! My green bags have a permanent home in my car boot, ready for the grocery shopping. I use my handbag or a back pack when possible instead of taking a plastic bag. I refuse the brown paper bags at the liquor store but when I buy new clothes or a gift I am at a bit of a loss. I don’t want the plastic bag but I also don’t want to stuff my new shirt into my handbag, next to my lunchbox.
With the biggest V8 event of the year (Bathurst), came the biggest and most anticipated launch of 2009…the Blue Meanie!