The majority of the world thinks that we’re just spoofing around and I can’t blame them for that, most advertising men and women look like they’re having fun most of the time… and we are! We like what we do and if you aren’t having fun it follows in logical conclusion that you’re having a miserable time… we’re not. We deal with some heavy responsibilities, impossible deadlines and of course people’s money, so we’re under the pump but the majority of us still love what we do and have fun doing it.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Most businesses would have heard of Google Adwords by now, but what I can bet is that a large majority’s attitude toward it will be something along these lines…
It’s only for big business
It’s only for businesses whose target market is web savvy and only search for their service/product online
It’s expensive and too difficult to maintain or manage
Lets bust these common Adwords myths…
In today’s digitally obsessed world it comes as no surprise that more and more of our clients are requesting electronic templates as an important part of their livery collection. With email the preferred communication tool for many, traditionally printed livery items like letterheads and brochures are often left on the office shelf in favour of electronic versions.
By now I am sure you will have heard about the new ANZ brand launched in Melbourne the other day. Looking at various blogs it appears that the common reaction is it is a waste of $15 million.
If any of you have ever wondered just how far we’d go to meet a clients needs, look no further than our latest excursion…to the East Kimberley.
I always enjoy a good intellectual property victory and am pleased to report on yet another small business conquering the big in retaining the rights to their name. Katie Perry, an Australian fashion designer, has received a great deal of media attention recently following a challenge to her trademark registration by lawyers representing the Hollywood singer, Katy Perry (aka ‘I kissed a girl’).
Recently I was out for dinner with some of my European friends who are in the middle of a world-wide tour. As we were leaving the restaurant one of them commented that they had noticed that a large number of Australian restaurants and attractions have a very polished look. More so than in a lot of other countries they had visited. Having travelled a lot myself I had to agree with this but it got me thinking about what is a polished look and why it is really important.