After forty odd years as a marketer, one would think that I would have become used to marketing’s misunderstandings – I haven’t. I need to say from the outset that this is due, in the main to my own intolerance more than to client behaviour. You see after such a long time in the business the disciplines of marketing become so second nature that one, quite wrongly, assumes that everyone knows what you know.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Where should I stay on my next holiday? Google it! What time does that new restaurant open? Google it! Who can I get to do some electrical work at my house? Google it!
Google it has become the answer to almost any question you can ask, at least for the Gen Y and Xers. With internet access in almost every home and work place, and more and more on mobile phones, most of us turn to the web when we need an answer rather than relying on other mediums. So what does this mean for your business?
That’s right – hear we are again talking about ‘on-hold’ messages. They are such a small business item, but so easily and frequently overlooked by so, so many. But, I won’t go on about why they are important – I’ve been there and done that plenty of times. Instead, here are a few suggestions to inject a bit of creativity and hopefully inspire you to do something about your ice cream truck music.
Well it’s that time of year and the festivities are now only moments away! Yes, that’s right…it’s CinéfestOZ 2009.
My wife and I bought a new car a couple of weeks ago and it was a fast painless transaction that took less than ten minutes, and in the comfort of our own home.
This is part one of a series of blog entries focusing on spring cleaning – your business that is. Does your business need a tidy-up? Are you paying attention to your one percenters? Is there a few areas you just ‘haven’t got around to doing yet’? Well here’s my nudge in the right direction – this week focusing on email signatures and how important they are in overall business image and communications.
It’s dominating the news, dinner conversation and about every other known communication on the planet so I guess it’s no surprise that I’m writing a blog on the subject. Yep…you guessed it – GFC!