I confess! I had my first experience just two weeks ago. It was something I had anticipated but they swept me off my feet and seduced me. Someone else planned it all and I went along as a willing, but innocent participant. I joined the club and at 39,000 feet enjoyed every moment of it.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When we design a brand at Jack in the box we do things a little bit different than a lot of design agencies. To start with we hold a discovery session with the client. We also conduct our own research of the client’s industry and their competitors. We spend hours brainstorming, sketching and working on several different alternatives but when it comes time to present we only ever show the client one solution. We just make sure it is the right solution.
It’s remarkable how much things can change in the span of a few years. I’ve heard so many comments that companies are experiencing a huge influx of unsolicited job applications or requests. CV’s and resumes that were so hard to come by only 2-3 years ago, are now flooding in from all corners of the world. I also believe some of the rise in popularity of company Facebook and Twitter pages have been due to the increase in job searchers in the market. All of this poses an interesting question – should a company ever stop managing its employer brand?
WOW! I have no idea where the last few weeks have gone but I can tell you that they have flown by.
One of the latest trends in the world of marketing recently is also a very eco-friendly one. I am talking about the E-newsletter and given Jack in the box’s eco stance it is one that we like to encourage our clients to use.
Recently, I read Dan Millman’s intriguing book, ‘The Peaceful Warrior’. Amongst his many profound statements he writes, “There is no such thing as an ordinary moment”. In my experience Dan is absolutely correct, there are no “ordinary moments”, however there are some that are more magnificent than others.Last weekend I experienced such moments. Moments that will long serve to remind me that humanity transcends all formal behaviour and thankfully favours our species with a most wonderful characteristic – that of tenderness.
I was recently treated to a night out at a new Indian restaurant in town, accompanied by family and friends. The restaurant setting was inviting and warm and we soon settled in. As we sipped at our wine and enjoyed each others company we noted the above average service and the well designed menu. It wasn’t too long before we received our eagerly awaited meal. The food looked good and tasted delicious, but I will admit, the portion size was small. Unfortunately for some at my table this proved to be a breaking point. Although I was more than happy with my curry it got me thinking about what makes something value for money and particularly how this relates to marketing.